[more images]   1 2 3 

Wieden + Kennedy London designed the Concept Store windows for Selfridges’ 100th anniversary. The brief was “What will Selfridges be selling in 2109?” Next Selfridges ran a competition for the missing letter X – Can you think of what product the letter X could represent in 2109?

I submitted three concepts, one which was a runner-up. The quote on their blog reads, “The selection process was tough, and our runners up include a Xeromorphic Garden, where plants can grow without the need for water…”